What is the Halo Effect?
The “Halo Effect” is a form of cognitive bias in which our overall impression of an individual affects how we feel and think
You meet a girl named, Nikita, at a wedding and find her amiable and easy to talk to. Now her name comes up in a conversation as someone who could help poor and needy people. What opinion would you form of her? You’re more likely to believe that she is a kind-hearted person who often helps needy people. Even though you’re not entirely sure whether she helps needy people or not but your overall impression of her influenced your opinion and you started perceiving her as a friendly person who also helps people.
What do you think of Rohit and Mohit?
Rohit: Smart, Hardworking, Polite, Sensitive, Envious, Liar.
Mohit: Liar, Envious, Sensitive, Polite, Hardworking, Smart.
You’re most likely to believe Rohit as a nice person and Mohit the total opposite, even though they share similar traits.
The sequence plays a crucial role. Halo effect increases the weight of first impressions as compared to the subsequent impressions.
Being conscious of the halo effect, however, does not make it simple to avoid its influence on our perceptions and choices.